One of my clients invited me to a fantastic night of comedy this week. Before the event, held a private function attended by many men successful businessmen and women. As I was doing my rounds, I heard a person after a stroke of the most powerful marketing tool they have .... logo his talk! This opportunity crops whenever someone asks the Almighty asks, "what are you doing?"
Before other marketing tools as advertising, direct mail, your website or references will impact your business, you must discover and communicate how your business is unlike any other business that says do what you do.
You have to exit the commodities business. You have to stake his claim on a simple idea or position in the minds of potential customers. In other words, you have to create and give life to a powerful personal marketing message.
The following is a great exercise that allows you to create a response-based marketing this very important question:
"What do you do for a living?"
As a traditional logo with a logo lets talk your company to communicate verbally the most benefit from doing business with you. Quickly he must communicate the position of your company and the strength of the listener to want to know more.
How to create your logo mean?
Think about your clients or potential clients ... who want to know what's for them. Do not just tell you what does your company, I say in a way that matters to them.
"I'm in the insurance business. "I am a painter." "I am a specialist computer repair. "The only thing that this kind of response you get is:" That's good. "
A talk logo grabs attention of your prospect. Your logo is created in about two distinct parts. Part 1 relates to your target market, and part 2 zeros in a problem, frustration or want the market is.
Here's the pattern: action verb (I show, teach me, help me) target market (business owners, landlords, teachers, divorced women, the Fortune 500) xxxx = how to solve a problem or meet a need that you know your marketing.
You know you have a great logo to speak when a person listens to deliver and immediately says: "Really, how is that done?"
You must to be prepared to answer this question next. Once your prospect says, "Tell me more", which needs the part 2, and that is when you tell them how you will solve your problem.
By understanding your positioning and your target market and communication through the logo of his talk, he is miles ahead most of their competition and on the way to generate referrals and leads to anyone who knows.
Like this article?
Subscribe to Cidnee's FREE bi-weekly marketing tips at (http://www.strategiesforsuccess.ca/tips.htm) for small businesses and also receive a special report on the 7 Steps of Marketing Success.
About the Author
Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success. Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations.
Feel free to use this article as long as you include the following: by Cidnee Stephen of Strategies for Success http://www.strategiesforsuccess.ca
 |
Copco 2510-9963 Acadia Reusable To-Go Mug, 16-Ounce Capacity Sale Price: $5.50  |
|
The reusable To Go Cup replaces paper and Styrofoam coffee cups. Double-wall insulation keeps drinks hot or cold. Durable, BPA free plastic construction. Textured, non-slip sleeve. Microwave and dishwasher safe. |
 |
Smart Planet 16-Ounce Double-Wall Plastic Cold-Drink Cup with Reusable Straw Sale Price: $5.00 |
|
The Eco Cup: Saving the world one cup at a time. An Eco-friendly alternative cold drink cup to replace that disposable cup! Its insulated double wall keeps your drink cold and your hands dry! Product Features: 100% BPA Free Includes straw inserted in cup... |
 |
Copco Sierra 24-Ounce Cold Tumbler, Brown List Price: $15.99 Sale Price: $6.00 |
|
The Sierra Tumbler focuses on the eco conscious cold beverage consumer with an iconic shape that is on trend and very functional. The classic iced coffee cup becomes a reusable everyday cup for all cold beverages... |
 |
Men's Logo Polo Shirt(pack Of 48) Sale Price: $237.56 |
|
Monte carlo polo and jockey club mens short sleeve pique polo shirts. Embroidered logo on chest. $29.00 preticket. 100% cotton. Sm to xxl. Assorted colorways.... |
 |
Seventh Generation Baby Wipes Refills, Chlorine Free and Unscented, 70-Count Packs (Pack of 12) (840 Wipes) List Price: $42.99 Sale Price: $34.99 |
|
Only the best for your baby! Our fragrance free, hypoallergenic wipes clean baby's bottom with plant-derived ingredients. Whitened without chemicals containing chlorine, these soft cloth wipes do not contain alcohol, synthetic cleaners, dyes or fragrances... |
 |
Nightstar Contour Changing Pad List Price: $29.95 Sale Price: $16.75 Used From: $18.10 |
|
The Serta Nightstar Contour Pad converts any flat surface into a safe convenient changing table. The 3-Sided enclosure helps keep your baby safe and secure. 32L"x16W"x4.5H" |
